Why accessibility should be included in your online audit

With web accessibility being the topic on the tip of everyone’s tongue, you don’t want your website to be the one that isn’t keeping up with industry standards. Making your website accessible not only makes it user-friendly, but also gives people with disabilities access to the same information and services as everyone else. But how would you go about making sure your website is accessible?

What is accessibility and why you should be considering it

Web accessibility is the practice of making provisions within the build of your website that makes sure that your information and services are readily accessible and available to all; including those with disabilities.

The Web Content Accessibility Guidelines (WCAG) are defined by 4 main aspects which outline that a website must be ‘POUR’ – Perceivable, Operable, Understandable, and Robust.

Under these 4 main principles, there are numerous features you can add to your website to make sure that it’s accessible such as:

• Alt text

• Mobile and tablet responsiveness

• Accessible hyperlinks

• Suitable colour contrast

• Adding captions to videos

• 
  

and many more…

There are multiple reasons behind needing to make these provisions but the most important one, in our eyes, is to provide fair access to the digital information and services on your website. It promotes inclusion and makes sure that your website is easily accessible to everyone regardless of their abilities.

Not only that, but it can also have a negative impact on your SEO! Well-structured content is a big shiny green flag for search engines and it paves the way for a wider audience for your website. In addition, a website with a more user-friendly experience will tend to find that it creates more customer loyalty, and positive brand perception which potentially leads to an increase in revenue. A win-win in our opinion!

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