Location, Location, Location: A Deep Dive into Local SEO Best Practices – Pt 1

As a digital marketing agency, when starting to think about honing in on Local SEO and online presence for your clients, mastering the art of local SEO has become essential for businesses that want to thrive in their industries.

The internet is fast becoming the number one spot to discover local businesses so the importance of optimising the online presence for local searches should not be underestimated!

As a digital marketing agency that strives to deliver results that will knock your client’s socks off, understanding how to create effective local SEO strategies is absolutely paramount.

In this two-part guide (we love a two-parter!), We’ll be covering :

1. Optimising Google Business Profile Listings

2. Local Keyword Research and Implementation

3. Localised Content Strategy

4. NAP Consistency Across the Web

5. Local Link Building Strategies

6. Mobile Optimisation for Local Searches

7. Generating Local Reviews and Reputation Management

8. On-Page SEO Optimisation

   
   

1. Optimising Google Business Profile Listings to Boost Local SEO

We’re starting off strong with GBP (Google Business Profile) listings. An up-to-date and complete GBP could be considered Local SEO’s kryptonite.

Business details

First off ensure all of the details within the Google Business Profile are up to date and accurate. You’d be surprised how often businesses have incorrect details on their GBP’s. This includes the business name, address, phone number (NAP details) and website URL.

Add the details in full to make sure that there is consistency across all online directories, any inconsistencies can hurt local search rankings.

View original post on Insites.com