Location, Location, Location: A Deep Dive into Local SEO Best Practices – Pt 2

Welcome back for part two! In our last post we explored 4 of the key aspects of mastering Local SEO for your clients, why they’re important and the impact they have on your clients business success.

1. Optimising Google Business Profile Listings

2. Local Keyword Research and Implementation

3. Localised Content Strategy

4. NAP Consistency Across the Web

This week we’re diving into the following points and the actions you can take, to make sure your agency is smashing local SEO for your SMB’s.

1. Local Link Building Strategies

2. Mobile Optimisation for Local Searches

3. Generating Local Reviews and Reputation Management

4. On-Page SEO Optimisation

   
   

Local Link-Building Strategies

Leverage local relationships

Encourage your client to utilise the local businesses to their advantage by collaborating with them to exchange backlinks, co-host events, or swap features on each other’s websites. By creating relationships with businesses in the area, their visibility will increase alongside doing their bit to support fellow SMB’s – a win-win if you ask us!

Get some guest blogs, testimonials or dedicated pages to feature on both business websites. Blog posts are a great way to reach a new audience and provide them with value before you’ve even been introduced.

Furthermore, reviews and testimonials that highlight successful collaborations serve as social proof and build trust with new and potential customers. Making the most out of the businesses your clients have around them, will yield significant results and nurture meaningful connections within the wider community.

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