How to use free audits as a lead generation tool for your marketing agency

Along with keeping your Agency’s income flowing, we’ll hazard a guess that holding joint place with recurring revenue as your top priority, is generating new revenue.

There’s an abundance of methods of getting new business, from online ads to content marketing, exhibitions to print ads and everything in between. But have you thought about how free digital presence audits could be the oil in your marketing agency’s cogs?

When selling digital products, such as:

• SEO

• Ads

• Local listings

• Or even websites

Conducting audits on your prospect’s online presence is an insanely powerful hook and arms your sales team with a plethora of information to angle their sales pitches on!

Leading a pitch with a ‘why’ rather than a ‘what’ is going to get your digital marketing agency that initial buy-in much faster than if you’re pitching empty-handed.

Today we’re diving into what these free audits are and why your prospects will absolutely love them – so read on to get the tea!

What Are Free Audits?

They’re comprehensive checks of a business’s online and digital presence. Audits look at a multitude of metrics, such as:

• SEO

• Local presence

• Social media presence

• Website Traffic

• Website build

• Ads

• Analytics

This list is by no means exhaustive and audits will go into much further detail than that. But they will collate all of this data and turn it into a report and score it (usually) by an industry standard.

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