How to ditch the jargon without sacrificing impact when talking about SEO

In today’s digital age, having a strong online presence is crucial for businesses looking to stand out in a crowded marketplace. One key element of an effective online presence is professional copywriting for websites.

The world of SEO is full to the brim of jargon. But it can be difficult to break it down into digestible terms without losing the impact.

Need some ideas on how to keep your conversations non-SEO-specialist friendly? Well, we have just the tea! ☕️

The SEO struggle

Although everyone knows they need SEO, many have no clue what it really means, what it is and what it takes to create a robust strategy.

Did you know over 50% of small businesses don’t have an SEO strategy, and 22% have no plans to create or implement one in the coming year?

But it just goes to show the lack of understanding around it and what it can do for a small business. That and the fact that many small businesses aren’t able to hire someone to take care of that side of the business for them. So it gets neglected and they miss out on all of the Search Engine goodness!

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