From Browsing to Buying: Maximising the Impact of Transactional Sites

I’m sure that you’re very familiar with the fact that one of the biggest challenges you’ll face with having a transactional site is converting visitors and getting them to buy.

This is one of the biggest pain points for anyone selling online, so today we’re diving head first into 7 ways you can maximise the impact of your website and skyrocket your conversions. 🚀

Understanding User Behaviour

Understanding user behaviours on your website is the first key bit of information you need to line up to create an effective conversion strategy.

What is user behaviour?

User behaviour is what actions and interactions a visitor takes with your website and content. For example:

• Click patterns

• Search queries

• The time spent on specific pages

• Cart abandonment

• Scroll depth

  
  

Tracking these behaviours can give you a really great insight into which parts of your website’s messaging, design and content your visitors respond positively to and spend the most time viewing or interacting with.

View the original post on Insites.com